The Ultimate
Home Seller Guide
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What’s in The Guide?
Preparing To List
Steps you should take to get your home ready both inside and out.
Pricing With The Market
Develop a pricing strategy that will help you accomplish your goals.
Tricks For Tours
Great home tours lead to great offers.
Top 5 Negotiation Strategies
Creative negotiation tactics that work in your favor.
The Inspection Process
How inspection preparation can save your deal and reduce headaches.
Closing The Deal
Tips on how to close smoothly and move on to whatever is next.
Expert Insights for Home Sellers
The Falaya Movement
18 Months After The Commission Settlement: The Stunning Reality Nobody Wants to Admit
When the National Association of Realtors settled the commission lawsuits, the ripple effects were immediate. One of the most significant
Tips & Advice
Falaya Pricing Explained: How to Choose the Right Home-Selling Option
If you’ve spent any time exploring Falaya, you’ve probably noticed one thing right away: we don’t believe in one-size-fits-all real
The Falaya Movement
Falaya Launches in North Carolina: A New Way to List on the MLS and Save Thousands
Falaya is excited to announce the official expansion of its platform to North Carolina, giving homeowners, real estate investors, and
Tips & Advice
Why Your Home Isn’t Selling and How to Fix It Without Dropping the Price
Selling a home can be emotional, stressful, and confusing. When buyers are active and the market is hot, almost anything
Preparing to Sell
How to Sell Your Home in a Slow Market: Strategies That Work When Buyers Are Scarce
Selling a home is never easy — but selling in a slow market can feel downright discouraging. Higher interest rates,
Timing your Sale
How to Sell a Tenant-Occupied Property: Rights, Timelines, and Best Practices
Selling a home that is still occupied by a tenant, also known as a tenant-occupied home, is more common than
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Falaya Frequently asked questions
How does selling with Falaya save me money?
Unlike traditional one size fits all approach to pricing, Falaya’s multiple listing packages and on-demand services allows sellers to decide how much Realtor involvement they want in their transaction and therefore control their costs. Our unique pricing model ensures that every seller gets the technology and support they need to save over $11,500 in Realtor commissions on average.
What does the Basic Package include?
Our basic package is perfect for experienced home sellers. For $500 upfront and an additional $500 at closing, your listing is placed on the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other brokerage and third-party listing sites to ensure it reaches buyers no matter where they are looking. You’ll receive a custom realtor-grade “For Sale” sign and directional to capture drive-by buyers. Additionally, each listing is assigned a transaction coordinator specially trained to route all leads, present offers, create custom tasks, and ensure a smooth, efficient selling experience from listing to sale. All of your listing’s activity can be managed through our revolutionary mobile app. Follow up with leads, respond to offers, check off tasks, and manage contacts and showings—all from the palm of your hand.
What does the Professional Package Include?
Our professional package is great for sellers that want the do-it-yourself experience with some limited assistance from a Falaya Realtor. For $500 up front with 0.5% at closing you get everything from the Basic Package including MLS access, dedicated transaction coordinator and the revolutionary mobile app. The added benefit comes in the form of your licensed Falaya realtor that will be there to assist with the most crucial and difficult part of selling a house, the offer. Your Falaya Realtor will advise and negotiate all of the purchase agreements you receive to ensure you’re getting the best deal possible for your listing.
What does the Premium Package include?
Our premium package is designed specifically for sellers that want the full service Realtor experience while still saving thousands in commissions. For only $250 up front with 1% at closing you’ll get the same MLS access, dedicated transaction coordinator, and revolutionary mobile app that comes with all of our options, but you’ll also get a dedicated Falaya Realtors. Your Falaya Realtor will assist with pricing your listing, negotiating all offers, negotiating your inspection response, and advising you every step of the way through closing. The Premium package also helps increase your property marketing with professional photography and multiple MLS entries (when available) included at no additional cost.
How do I list my property with Falaya?
In the top righthand corner of each webpage on Falaya.com, click the “List A Property” button. If you haven’t already, you will create and account then select the package and any on-demand services that work best for your personal situation and make your initial payment. From there, you will be taken through several Q&A style forms that allow us to gather all the information necessary to create your listing and property disclosure document. Then, you will sign the required documents and upload your photos. After the listing application is completed, the Falaya Team will review your listing and then give you a call to confirm any details and answer any of your questions. At that time, we will set a date for your listing to go live to the public. On that date your listing will be entered into the MLS so buyers can view it, book tours, and submit offers directly to you.
If I start entering my home, will buyers immediately see it?
Your listing will only be viewable to yourself and the Falaya team until you tell us otherwise. You can enter and change any of the listing details or photos at any time without worrying about anyone else seeing it. You set the timetable for when buyers can see your listing. We will not publish it to the public until you are ready and the days on the market will reset to zero when the Falaya team turns the listing on.
Does Falaya provide professional photography?
YES! Falaya provides professional photography included with the Premium Package. For sellers that chose the Basic or Professional Package, you can place an order with us for photos by visiting the pricing page and selecting professional photos and/or walkthrough video & 3D tour on-demand serivces in the more services section. The cost is $200 for 15 photos and $600 for walkthrough video & 3D Tour, but we can tailor packages depending on what you want. Just shoot us a message or talk to us during your on-boarding call with the Falaya team.
How do I determine the listing price of my home?
Any seller can research comparable property (comps) on their own by looking at major sites like Zillow or Realtor.com to see what their neighbors’ houses are currently listed for and/or sold for recently. Sellers should only use comps that are less than six months old, because appraisers will only look at recent sales when doing the appraisal for financing. Correct pricing is key for both the speed at which the sale occurs and can affect the amount of money the seller will walk away with at the end of the sale. Falaya offers a comparative market analysis as an on-demand realtor service for only $300 to give you an unbiased professional opinion. Visit the pricing page and book your appointment today with a licensed real estate agent.
How quickly can my listing go live to the public?
Your listing can go live as soon as you’d like. We can make listings active on the MLS, Zillow, Realtor.com, Redfin, Trulia, and more within 24–48 hours, or even sooner. Ultimately, the timing depends on your preferences and timeline. We’ll reach out to you directly to answer any questions and set a timeline before making the listing viewable to the public.
How does the buyer’s agent commission work?
As the seller, you have the option to decide whether or not to offer a buyer’s agent commission. However, due to recent changes by the Board of Realtors, Falaya is no longer allowed to input a commission amount in the MLS. We’ve found that this has become an additional negotiation point when the buyer’s agent submits their offer. You will have the opportunity to communicate to buyer agents whether or not you are willing to offer a commission.
How do the Realtor On-Demand services work?
You can add on any on-demand service at any time whether you list with Falaya or not. One of our licensed Falaya Realtors will contact you and walk you through the process that you requested. We provide services like pricing support, professional photo and video, home staging, targeted property social media ads, and general seller support. You can also custom create a plan for your needs upon request.
